People have always been the purpose.
Hair is simply the medium.
ABOUT by smoke
More than hair
For more than twenty-five years, I've had the privilege of helping people navigate change.
Sometimes that change is exciting.
Sometimes it follows heartbreak.
Sometimes it begins after years of feeling like no one has really listened.
Hair is where we start.
But it has never been where the work ends.
Every appointment begins with conversation.
Every plan is built together.
Every decision is made with intention.
My goal isn't simply beautiful hair.
It's helping people leave believing in themselves again.
HI, I’m Stacey
Some appointments celebrate milestones.
Some begin after heartbreak.
Some start with years of frustration and the simple hope that someone will finally understand.
My job has never been about changing who someone is.
It's to help people recognize themselves again.
That work begins with listening.
It continues with honesty.
And it ends when you leave feeling more like yourself than when you arrived.
Every person who sits in my chair has a story.
I consider it a privilege to become a small part of it.
Welcome to by smoke.
What Matters Here
✔ Honest conversations
✔ Healthy hair first
✔ Thoughtful planning
✔ Beautiful growth
✔ Luxury without pretension
✔ Education over trends
✔ Every appointment begins with listening
RECOGNITION
Over the past decade, Stacey's work has been recognized nationally and internationally through creative competitions, editorial features, industry awards, and professional leadership.
Her work has been honored by organizations including NAHA, AIPP, Contessa, Goldwell Global Creative Awards, International Hair Industry Awards, ABS Global Image Awards, Behind the Chair, and more.
While the awards are deeply appreciated, they have never been the goal. They simply reflect a career built on curiosity, craftsmanship, and an unwavering belief that great work begins with great people.
International Recognition
• 2026 — IBI Short HairCut Award — Finalist • 2024 — IBI Eco-Friendly Hair Award — Winner
• 2024 — AIPP International Colorist of the Year — Finalist
• 2024 — Contessa International Hairstylist of the Year — Semi Finalist
• 2023 — International Hair Industry Awards — Finalist, Best Before & After
• 2023 — International Hair Industry Awards — Finalist, Unconventional
• 2023 — International Hair Industry Awards — Semi Finalist, High Fashion
• 2022 — AHIA International Hairstylist of the Year — Finalist
• 2022 — International Hair Industry Awards — Winner, Best Overall Cut/Style
• 2021 — International Hair Industry Awards — Winner, Creative/Unconventional
Goldwell Global Creative Awards
• 2025 — U.S. Bronze Winner — Haircutter of the Year
• 2024 — U.S. Gold Winner — Creative Colorist of the Year
• 2023 — Global Bronze Winner — Editorial Colorist
• 2023 — U.S. Gold Winner — Creative Hair Cutter
• 2022 — U.S. Semi Finalist — Creative Hair Cutter
• 2022 — U.S. Semi Finalist — Creative Color
Creative Competitions
• 2023 — ABS Global Image Awards — Full Concept Finalist
• 2023 — Behind the Chair #ONESHOT Awards — Top 100, Color Placement
• 2019 — Best of the Best Irish Hairdresser — Winner, Best Hair Color
• 2018 — Best of the Best Irish Hairdresser — Finalist, Best Black & White
• 2017 — Best of the Best Irish Hairdresser — Finalist, Best Black & White
• 2016 — NAHA Contemporary Classic Finalist
Color Zoom
• 2019 — People's Choice Winner
• 2018 — People's Choice Winner
• 2017 — Partner Silver Award
Industry Recognition
• 2023 — Top 20 Entrepreneurs to Watch — Entrepreneurs Herald
• 2023 — Top 20 Inspiring Women to Watch — The NYC Journal
• 2021 — Top 15 Women Disrupting the Beauty Industry
Professional Leadership
• Goldwell National Artist (2012–Present)
• Goldwell Global Color Collective — Founding Member (2023)
THIS is by smoke
A quiet place where beautiful hair begins with honest conversation.